So how do you overcome the problem of Facebook filtering out your posts so almost no one sees them? The most important step is to make your posts engaging. If your followers Like your posts or Comment on them, Facebook will not filter you out of their newsfeed. Additionally, it is also very important to post consistently. Posts that are made frequently will engage your followers and avoid the dreaded Facebook filter. The final step is to analyze the results of your social media efforts. It is important to consider a number of factors including how many people your posts have reached and which posts have yielded likes and comments. Continue with posts that include content that encourage follower engagement and drop the topics that go unseen. Our next article will cover what is the best time to post to social media to maximize engagement.
Ever wonder why your business Facebook posts are only being seen by 25 people while your business's Facebook Page has 500 followers? It is because Facebook gives its users the option of seeing all of the posts of the pages they follow or just the top stories. Top Stories is Facebooks way of saying that they are going to pick which posts you will see. Odds are almost all of your followers have their accounts set to top stories. Most users do not even know about this option and even if they set their account to Most Recent, which shows all of the posts in chronological order, Facebook will periodically change it to Top Stories without their knowledge.
So how do you overcome the problem of Facebook filtering out your posts so almost no one sees them? The most important step is to make your posts engaging. If your followers Like your posts or Comment on them, Facebook will not filter you out of their newsfeed. Additionally, it is also very important to post consistently. Posts that are made frequently will engage your followers and avoid the dreaded Facebook filter. The final step is to analyze the results of your social media efforts. It is important to consider a number of factors including how many people your posts have reached and which posts have yielded likes and comments. Continue with posts that include content that encourage follower engagement and drop the topics that go unseen. Our next article will cover what is the best time to post to social media to maximize engagement.
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Recently there has been a rash of people having their Facebook accounts hacked. Worried about your Facebook account being hacked? What if someone gained access to all your private messages, was able to contact your friends, and had access to your personal information? What a nightmare! Here are several steps you can take to help prevent your account from being hacked.
1. Do not log on using public computers and if you do make sure it does not save your password. 2. Change your password occasionally. Go to settings and scroll down to password and click edit. 3. Turn on Login Alerts. It will notify you if someone tries to login into your Facebook account from an unknown computer. Go to settings, click privacy in the column on the left, click Login Alerts to turn on this feature. 4. Turn on Login Approvals. It is similar to step 3 but goes a bit further. You can access it the same way as #3 but you click on Login Approvals instead of Login Alerts. This requires a 1 time passcode anytime you login to Facebook using a new computer. Facebook will send a text with that passcode to your phone. In theory if someone knows your password they still will not be able to get logged into your account without this passcode. 5. Be careful about approving friend requests. When someone asks to be your friend, Facebook will tell you how many friends you have in common. It will also tell you how many friends they have. If you receive a friend request from someone you do not know, and they have little to no Facebook friends odds are they are up to no good. 6. Make sure you do not have any viruses on your computer. There are a lot of antivirus software options out there and some of them are free. Pick one and use it. 7. Think twice before you click on a link. Clicking on an unknown link can result in the downloading of a malicious code that can invade your computer or phone, endangering your personal information. Having your Facebook account hacked is no fun and can be embarrassing and time consuming. These steps will not guarantee that you will not get hacked but they will greatly reduce the likelihood that you will. In little over a decade, social media has risen from something that is not on the radar to an important part of a business’ plans. It is a cost effective and fairly easy way to get your message out to your existing and potential customers. Facebook is still the dominate player but there are several other social media platforms including Google+, that should become an important part of your social media campaign. There are many reasons to spend time on your Google+ page or to hire a social media company to do it for you. The 5 most important reasons are:
1. It is Google. Google is far and away the dominate player in the search market. They have the resources and abilities to make Google+ important. 2. Google+ is one of the biggest and fastest growing social media platforms. It is ranked 5th in the number of unique monthly visitors, behind only: Facebook, Twitter, LinkedIn and Pinterest. It has approximately 120,000,000 unique visitors a month. 3. Google+ pages show up in search results. Not only can your Google+ page show up independently in a search it can also show up at the bottom of your page description in search results. Items that you post on your Google+ page can also show up in search results. 4. Search Results. There have been many studies done and some say that there is a strong correlation between Google+ signals like +1 and number of followers and some say that there is little effect. One thing is certain, social signals will become more and more important to SEO (search engine optimization). 5. Reviews. A Google+ page is a great place to get positive reviews. Your reviews can show up at the bottom of your pages search results, assuring searchers that yours is a well thought of business. Good reviews can also improve your local search placement. Chicago Social Media Marketers offers inexpensive and effective social media campaigns for small businesses, individuals and not for profit organizations. |
AuthorChicago Social Media Marketers is a social media consulting firm. Archives
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